Bionic Barclays

Bold, easier way to understand finance
           in the name of neurodivergence
                   /Description

Neurodiverse audiences often struggle with managing their money due to lack
of understanding finances which can lead to impulsive spending, poor
budgeting, and unstable financial planning. To help neurodiverse audience
overcome these issues, Barclays will implement "Bionic Barclays" which
highlights the initial letters/numbers in a  word or large numbers in bold so that
the brain can fill in the rest. This can help neurodiverse individuals reading their
finances much easier and helps them focus on managing their money.

  • Concept
  • Art Direction
  • Content Design
  • Integrated Campaign
  • UI/UX Design

Debit Card

Large numbers in balance
and transaction is in bold so
that it's easier to focus on
big numbers

Bill pay

The large numbers in balance
and due date are in bold
so it's easier to know when to
pay your bills on time

Expenses

You can see how you are
expending your money
by time. Big numbers
are in bold to let you know
what you are spending on

Notification

You'll be notified constantly
and in bold to keep you from
making bad financial decisions