New feature on Apple News that broadens people's perspective
/Description
Recently, people's ideological views have been increasingly polarized and biased, leading them to criticize first rather than understand. To narrow differences and broaden people's perspective, there will be a new feature on Apple News, where hundreds of publications are aggregated, comparing and recommending news outlets based on what you read with different opinions.
Concept
Art Direction
Content Design
Integrated Campaign
UI/UX Design
A different way of expanding your view
Topic selection
Select topics you would like to learn more about
In-depth coverage
Find topics and read news that interest you in detail
Get the best of both worlds
Swipe to read news that differs from the one you are on but with relevant stories
Comparison
Expand your perspective directly on our comparison section where trending topics are analyzed and contrasted by renowned publications
360 Campaign
Emphasized on the idea of different perspective with real articles